[vc_row][vc_column width=”1/1″][vc_column_text]eMarketeer expects to see improved email deliverability and security as we are now proud to call us members of Certified Sender Alliance (CSA). But what is CSA, and why does this matter? Read along and we’ll give you a brief overlook on what this membership means to the eMarketeer users.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]
What is CSA?
As you send an email today, there are actually several “obstacles” that the email must go through before it reaches its destination. “Obstacles” here meaning authentications and spam filters to protect the inboxes from “evil emails.” Unfortunately, unless the emails and send-outs are handled correctly, there is still a risk that your friendly and innocent email gets caught in those filters as well. This is why every email marketer strives to be whitelisted, where the recipients’ servers recognize your email – and IP address, hence allows your email to enter their inbox without too much of a hassle.
However, to end up on a whitelist is not always that simple. According to CSA, we could go and apply to each and every Internet Service Provider (ISP), asking to become part of their individual whitelists, but that sounds rather time-consuming, doesn’t it? This is where the CSA comes in. CSA, an interest group consisting of influential vendors in this field, seeks to improve the quality of emails. By hosting a whitelist project, email marketers can request to be a part of their alliance to get on their whitelist.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]
What Does This Mean?
As mentioned, being part of a whitelist allows emails to reach inboxes by reducing the risk of hitting spam filters. All of CSA’s partners can now see that emails sent from eMarketeers email services are legit and will accept them without greylisting (temporarily rejected due to unknown addresses) or blacklisting them (basically, eMarketeer emails won’t be handled as spam).
CSA has a collaboration with powerful businesses, such as Yahoo, GMX, AOL and hotmail. Google also has a connection to CSA, where they helped establishing the criteria on who can become a CSA-member. eMarketeer are happy to now be a part of this group as well.
In addition to CSA, we are also proud to be on the DNS Whitelist as well, where they qualify us with a good sender reputation.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]CSA provides greater email security, improves deliverability and validates eMarketeer as a high – quality player in the email marketing field.[/vc_column_text][/vc_column][vc_column width=”1/3″][image_with_animation image_url=”10682″ animation=”Fade In” img_link_target=”_blank” img_link=”https://certified-senders.eu/certificate/?id=98638890471357fbab9781b6c7aac44e”][/vc_column][/vc_row]