The Plight of the Pinch.
That dreaded moment when you realize the email you just opened on your mobile device requires you to pinch your way to readability; we’ve all been there. Nothing screams, “Never waste my time opening an email from this company again” like an email that lacks mobile responsiveness.
I mean, us mobile addicts are simultaneously running roughly 6 apps at any given moment; we don’t have time to ditch flappy bird so that we can manually drag ourselves through that mess you call an email. If you aren’t complimenting the screen, you’re crowding it. Like it or not, this is the current and foreseeable state of things.
In the last year alone, Litmus reports that mobile opens have increased 24% (from 41% to 51% of total opens). As a matter of fact when we look closer at stats regarding web mail users, their open rates on mobile devices hit the 61% mark!
[bar_graph] [bar title=”Web mail users opening on a mobile device” percent=”61″ color=”Extra-Color-1″ id=”b1″] [/bar_graph]
This trend is showing no signs of slowing down, yet companies still insist on sending emails that aren’t adapted to mobile devices. Why? You wouldn’t send someone a letter in the mail that requires a magnifying glass to read, so why would you send an email that isn’t optimized for mobile?
We get it, you have your templates and you’re stuck your ways. The cost to change them is just something you’d rather sweep aside because there are more important things to worry about, right?
We live in a connection-based economy where people’s senses are flooded with marketing content on daily basis; first impressions form lasting impressions and the amount of time that we have to give that first impression is decreasing dramatically. The truth is that the majority of prospects, leads or clients will be scanning your email rather than reading it word by word while enjoying their morning croissant. Having a mobile responsive email template means that the second your audience opens that email, regardless of device, the odds of keeping their eyes on your content has increased sevenfold.
69% of mobile users delete emails that aren’t optimized for mobile, so every detail counts. – Litmus
eMarketeer’s mobile responsive templates ensure that your emails will render beautifully on everything from an iPhone or tablet to that supercharged 55 inch smart-TV being used as a computer screen. Utilizing CSS based media queries , our email templates are able to sense the dimensions of the device’s screen and trigger size adjustments once certain thresholds have been crossed. Not only that, but when viewed on mobile devices your media blocks (videos, CTA buttons, etc) will render in a stacked view in order to preserve the effect of your CTA’s in addition to the overall likeability of your email. By neglecting to do this, your message & CTA’s will have little effect as they appear undersized and out of position.
We’ve packed our free template library with a slew of options for you to select and build off of. Simply look for the “(R)” next to your template and rest assured that you aren’t making your prospects put down that croissant to unsubscribe from your unresponsive email.
Email is still considered to be the “channel of choice” for consumers these days. It offers ROI for days and continues to rank as the best source of new leads. Only 11% of emails are optimized for mobile, which means 89% of email senders are in need of enlightenment!
[bar_graph] [bar title=”Emails not optimized for mobile” percent=”89″ color=”Extra-Color-1″ id=”b1″] [/bar_graph]
Don’t leave your audience in a position where they have to put down that croissant in order to pinch their way to unsubscribe or delete buttons. If you’re going to do something, you ought to do it right.
See how eMarketeer is helping current clients & newcomers alike as they shift gears and head full steam into mobile responsive email send outs. Grab your copy of our webinar on mobile responsive email design.
Do your current eMarketeer templates lack mobile optimization? Contact us so we can help you convert these into responsive templates. If you have any questions or inputs regarding responsive design in general let us know in the comments below.